Groove Street 98 is a destination for guitar players who value expertise, craftsmanship, and genuine passion for music

With over 28 years of industry experience, we offer much more than a showroom full of guitars. We provide professional repairs, expert setup services, honest advice, and the kind of knowledge that only comes from decades of hands-on experience.In a world increasingly driven by algorithms and automated recommendations, we believe in something different !

Real people, real expertise, and personalized guidance tailored to every musician's needs.
Whether you're buying your first guitar, searching for a rare instrument, or looking for trusted repair services, you'll find a team that understands musicians because we are musicians ourselves.

That's why Groove Street 98 continues to earn the trust of players from around the world—and why we've remained a source of inspiration for the global guitar community for more than two decades.

An iconic shop on an iconic road !

Rue Royale 59 (located within the 1000 Brussels municipality, near the Congress Column) is structurally a piece of the city's 18th-century architectural overhaul, but it is best known in modern pop-culture history as the home of Groove Street 98, the last independent, Belgian-owned guitar shop in the center of Brussels.In recent decades, the address shed its aristocratic past to become an iconic landmark for the Belgian and international music scene.The Last of its Kind: The building houses Groove Street 98, which stands as the final independent brick-and-mortar guitar shop in the heart of Brussels. A Musician's Sanctuary: Because every acoustic or electric guitar has a completely unique acoustic footprint, the shop thrived by resisting the transition to online retail. It became a hands-on laboratory where guitarists could test out vintage instruments and custom amplifications.Famous Customers: Over its lifespan, the storefront on Rue Royale has welcomed a long list of legendary musicians, including touring international artists and rock bands looking for specialized gear or quick repairs while in Brussels.